Cara Delevingne X River Island Collaboration Project - FRA Student Work
A lot of people ask me what I study at the Fashion Retail Academy. It is really hard to explain everything I do as it is varied. The course I study is L3 Fashion Retail this focuses on business studies, buying, visual merchandising, marketing and communications.
For the end of year project we had to create a collaboration between a celebrity and a brand, focusing on our two favourite subjects from the year.
I decided to focus on Cara Delevingne and River Island to create an athleisure range. I wanted to focus on my buying and marketing subjects as I want a career within these areas of the fashion industry. My aims were to create a range plan, comparative shop report, joomag, trend analysis, customer profile, look book, online and offline marketing campaigns and social media.
Click the image below to view my magazine:
If you would like to know more about my FRA Experience then click this image:
All research and images used have been referenced below.
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